Newbury Partners
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What We Do


We are not an advertising agency in the traditional
sense.  But when we develop rock solid positioning
for our clients – great creative and promotional platforms
flows easily.  This is tied with an in-house design capability
that has led to award winning creative.

Our marketing strategy comes from these basic principles:

Positioning

It all starts with positioning. Your product can't be successful without being positioned correctly in the marketplace. Newbury Partners proprietary Win-Place-Show strategy takes your product or service through an exhaustive benchmarking strategy to create the marketing strategy you need to win.

Marketing Strategy

Having every arrow in your quiver is necessary for you to win over your competition. On a limited budget, sometimes that can't be done. We help you choose the best strategies within your limits to win. Marketing Strategy is not an advertising plan - it's your roadmap to success.

Design

This can be one of the most frustrating parts of the marketing process. It can take a lot of time, be very expensive, and still not be what you want. That's where the Newbury Partners graphic design team is different. We deliver the "Ooh and the Ah" while also doing the job it's designed - to sell! We do it quickly, efficiently, and cost effectively.

At Newbury Partners, our focus is on delivering solid creative that is interesting but is also efficient in delivering on the goals of piece are what we deliver.

Distribution Strategies

The critical element to selling your product is distribution and correct channel management. Newbury Partners understands the pricing and distribution strategies based on your companies needs and helps create the right distribution strategy to maximize margins in your category.

Sponsorship Investments

Newbury Partners is not a classic "motorsports marketing agency", but Steve Boguski has one of the most unique perspectives on the motorsports world with experience in multiple positions in the NASCAR world since the early 1990's - as a sponsor, a NASCAR executive, and partnered with one NASCAR's top teams, Joe Gibbs Racing. Newbury Partners has helped many organizations and agencies understand the landscape of the NASCAR industry and provide critical consulting on how to succeed in executing a motorsports strategy.

Brand & Business Development
Performance Licensing
Motorsports Strategy Consulting
Marketing Strategy Development