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Licensing is the process of leasing a legally protected property (name, likeness, logo, character, etc.) in conjunction with another product or a product line. Licensing should benefit both parties. The licensor should enjoy increased brand strength and awareness in categories outside their initial expertise. The licensee benefits from associating their products with a known and trusted brand. It is these "Win-Win" arrangements that Newbury Partners specializes in.
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Licensing gives you the ability to choose market leading companies to help you develop brand extensions that you do not have the expertise to produce or distribute. At the same time, licensing does not mean giving up any control, quality, or channel management. You control and approve everything: Creative - all uses of logos, trademarks, and characters Products - all uses and timing Distribution - outlets and geographic Promotional Usage - advertising/point of purchase
Licensing Categories Newbury Partners can place licensed products in the following categories:
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