Founded in 2003, Newbury Partners has brought a fresh approach to helping many companies develop business growth in many industries, although our primary experience is in the automotive, racing, and outdoor segments. Whether seeking growth via internal strategies or via licensing, Newbury Partners has the ability to build a platform for your growth that meets your budget and expectations.

Founded by accomplished marketing and licensing executive Steve Boguski, Newbury Partners takes some incredible business successes over his career along with several resourceful strategic partnerships and blends them into an opportunity to put that knowledge base to work for you. A few of Steve's successes along the way:

• Developed the Purolator PureONE oil filter. Repositioned a category from declining margins to one that now is based on premium products.
• Oversaw development of NASCAR's brand marketing group and first brand positioning leading to the award winning marketing campaign - "How bad have you got it".
• Headed NASCAR's automotive aftermarket licensing program - turning a start-up program into one of the premier marketing program in the automotive business.
• As vice president of strategic marketing and licensing for NASCAR, led the traditional licensing group to record royalties by focusing on helping licensees find better distribution for their products.
• Created the positioning and business plan for Joe Gibbs Racing's proprietary racing oil and developing a platform to extend that to multiple lines of products. In two short years Joe Gibbs Driven Racing Oil is one of the top brands of Racing Oil in the high performance market.

Steve is a frequent writer and speaker in the marketing industry and has been featured or quoted in such publications as Brandweek, Adweek, License Magazine, USA Today, and numerous automotive and racing publications.

All these things just didn't happen. Amazingly, they all come from the same basic principles -

Positioning

It all starts with positioning. Your product can't be successful without being positioned correctly in the marketplace. Newbury Partners proprietary Win-Place-Show strategy takes your product or service through an exhaustive benchmarking strategy to create the marketing strategy you need to win.

Marketing Strategy

Having every arrow in your quiver is necessary for you to win over your competition. On a limited budget, sometimes that can't be done. We help you choose the best strategies within your limits to win. Marketing Strategy is not an advertising plan - it's your roadmap to success.

Design

This can be one of the most frustrating parts of the marketing process. It can take a lot of time, be very expensive, and still not be what you want. That's where the Newbury Partners graphic design team is different. We deliver the "Ooh and the Ah" while also doing the job it's designed - to sell! We do it quickly, efficiently, and cost effectively.

At Newbury Partners, our focus is on delivering solid creative that is interesting but is also efficient in delivering on the goals of piece are what we deliver.

Distribution Strategies

The critical element to selling your product is distribution and correct channel management. Newbury Partners understands the pricing and distribution strategies based on your companies needs and helps create the right distribution strategy to maximize margins in your category.

Sponsorship Investments

Newbury Partners is not a classic "motorsports marketing agency", but Steve Boguski has one of the most unique perspectives on the motorsports world with experience in multiple positions in the NASCAR world since the early 1990's - as a sponsor, a NASCAR executive, and partnered with one NASCAR's top teams, Joe Gibbs Racing. Newbury Partners has helped many organizations and agencies understand the landscape of the NASCAR industry and provide critical consulting on how to succeed in executing a motorsports strategy.